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Exam Code: adwords-searchExam Name: Google Search Advertising Advanced Exam Practice Test
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Exam Code: adwords-fundamentalsExam Name: Google Search Fundamentals Exam Practice Test
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adwords-fundamentals Exam PDF Total Q&A: 160 Questions and Answers
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NO.1 Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but
he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize
his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google
Analytics report could Henry run, to help identify this trend and show optimization opportunities?
A. Top exit pages report
B. Site overlay report
C. Top landing pages report
D. Funnel visualization report
Answer: D
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NO.2 You are working with your client to optimize their Google AdWords ad. Which targeting tool can you
use, to predict the average cost-per-click for your keywords?
A. Traffic Estimator
B. Keyword tool
C. Placement tool
D. Search Terms Report
Answer: A
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NO.3 Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the
billing summary titled 'Adjustment - Click Quality'. What does this line item mean?
A. Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
B. Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad
beyond her given budget.
C. Nancy has been credited for clicks on her ad that didn't take visitors to her domain.
D. Nancy has been credited for clicks on her ad that were deemed invalid clicks.
Answer: D
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NO.4 If you open your Google AdWords account and want to see instant insights into your account's
performance, where would you look?
A. Account Statistics
B. Reports
C. CTR
D. Google Analytics
Answer: A
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NO.5 Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is
interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks
at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?
A. Very high, Moderate, Low, Poor
B. Google does not reveal the Quality Score as it is proprietary information.
C. 1 to 100
D. 1 to 10
Answer: D
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NO.6 Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his
company, but the web address for his company is changing. He needs a way to quickly and accurately
edit the destination URL for his company's Google AdWords ads, without having to edit them each,
individually. What's the best way for Jerry to edit the entire destination domain for his company?
A. Because Google needs to approve destination URL changes, Jerry will have to use the online Google
AdWords editor, and wait for Google's approval.
B. Jerry can do this through Google AdWords editor and the Campaign Manager.
C. Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all
campaigns and then editing the domain URL for all campaigns.
D. Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the
Advanced URL Changes option
Answer: D
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NO.7 Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and
specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people
prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on
Tuesdays and Wednesdays. Is this possible?
A. No, Google AdWords can automatically change the bids, but only for seven-day increments.
B. Yes, Nancy can do this through Google AdWords' Demographic bidding.
C. No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
D. Yes, Nancy can do this through Google AdWords' Ad scheduling.
Answer: D
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NO.8 You have created several campaigns with Google AdWords for your clients. You are using the Manager
Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what
requirement does Google have in regard to the new budget and existing budgets that you manage?
A. Managed account budgets must be approved by two parties before the ad will begin display.
B. Start dates for new budgets can't overlap with other budgets that may already be set up for the
managed account.
C. Managed account budgets cannot exceed $100 per day.
D. Managed account budgets can't start and end on the same day for more than three managed
accounts.
Answer: B
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